All of our sponsored content is screened internally to ensure that it is appropriate for general audiences. However, some publishers are more sensitive than others to the types of content they want on their website. offers three ways to limit the type of sponsored content that will appear in your widget: by content rating, by brand-safe filter, or by vertical.

NOTE: Limiting the types of ads that can appear in your widget can dramatically reduce its profitability.

Content Rating

Our content rating system loosely follows the same format that’s used for movie ratings, with G being the most conservative and R being the least conservative. If you want to restrict your widget to showing only the most conservative sponsored content, you can assign it a more conservative content rating.  Giving your widget a less conservative rating does not mean you will always see that type of content; it only means that you are allowing that content to serve if it performs well for you. See a general description of each rating below.

G: Absolutely no suggestive content of any kind, including images of people showing any amount of skin.  No mature topics or depictions of violence.

PG: No sex-related or sensual content. Tasteful imagery associated with topics such as swimwear, body art, and fitness may include skin.  Select entertainment images and topics may include mild violence.

PG-13: Content includes sexual topics or non-explicit suggestive imagery, as well as violence in news or entertainment media.  Includes terms and images that may be considered “sexy”.

R: All of our sponsored content can be shown here. Content may be sexual in nature, sensational, shocking or outrageous.  Creative content does NOT contain nudity, pornography or explicit sex.  (Note: This option may not be compliant with Google AdSense or other ad network policies.)

Examples of G Content
Examples of PG Content
Examples of PG-13 Content
Examples of R Content

Brand-Safe Filter

You may be more concerned with the presentation of the content rather than the rating or vertical.  If an ad is sensational or aggressive, flags that ad as not brand safe.  Activating the brand-safe filter will ensure that these ads do not appear.  Please contact support to have the brand-safe filter activated for you.

Examples of Brand Safe Content

Examples of Non-Brand Safe Content


You may wish to remove specific ads and/or verticals from your widget. The following verticals can be blocked:

  • Anti-Aging Products
  • Brain Enhancements
  • Dating Services
  • Death/Sickness
  • Diabetes
  • Drugs
  • Erectile Dysfunction
  • Eyelash Products
  • Gambling
  • Get Rich Quick Programs
  • Hair Growth
  • Penny Stocks
  • Politics
  • Religion
  • Supplements
  • Testosterone Products
  • Vision Products
  • Weight Loss Products & Services

Please contact support to have any of these verticals or specific ads removed for you.

For more information about what guidelines we use when approving sponsored content, please visit: What do you consider when approving content?

If you have a support question or bug report, please contact our support team.