All sponsored content is screened internally to ensure that it is appropriate for general audiences. However, some publishers are more sensitive to the types of content they want on their website than others. Content.ad offers four ways to customize the type of sponsored content that will appear in your widget: by content rating, by aggressiveness rating, by brand-safe filter, or by vertical.

NOTE: Limiting the types of ads that can appear in your widget can dramatically reduce its profitability.

You can control content rating and aggressiveness rating separately. This allows you to be more granular in the types of content you want to exclude, enabling you to monetize your widgets at the maximum level possible.

Content rating loosely follows the same format used for movie ratings: G is the most conservative and R the least conservative. The Aggressive Imagery rating is used to classify the graphic nature of the content with None the most conservative and High the least conservative.

A widget with a less conservative rating does not mean you will always see that type of content; it means that you are allowing that type of content to serve if it performs well for your site. See a general description of each rating below.

Content Rating

G: Absolutely no suggestive content of any kind, including images of people showing any amount of skin.

Examples of G Content
G Samples

PG: No sex-related or sensual content. Tasteful imagery associated with topics such as swimwear and fitness may include skin.

Examples of PG Content
PG Samples

PG-13: Content includes sexual topics or non-explicit suggestive imagery. Includes terms and images that may be considered “sexy”.

Examples of PG-13 Content
PG13 Samples - Copy

R: All of our sponsored content can be shown here. Content may be sexual in nature.  Ad content does NOT contain nudity, pornography or explicit sex.  (Note: This option may not be compliant with Google AdSense or other ad network policies.)

Examples of R Content
R Samples

Aggressive Imagery Rating

None: Content does not include aggressive imagery or text.

Examples of No Aggressive Imagery
None Samples

Low: Content includes imagery that may be considered mildly aggressive.

Examples of Low Aggressive Imagery
Low Samples

High: Content includes imagery that may be considered highly aggressive.

Examples of Highly Aggressive Imagery
High Samples

Brand-Safe Filter

You may be more concerned with the presentation of the content rather than the rating or vertical.  If an ad is sensational, Content.ad flags that ad as not brand safe.  Activating the brand-safe filter will ensure that these ads do not appear.  Please contact support to have the brand-safe filter activated for you.

Examples of Brand Safe Content

Examples of Non-Brand Safe Content

Verticals

You may wish to remove specific ads and/or verticals from your widget. The following verticals can be blocked:

  • Anti-Aging Products
  • Brain Enhancements
  • Dating Services
  • Death/Sickness
  • Diabetes
  • Drugs
  • Erectile Dysfunction
  • Eyelash Products
  • Gambling
  • Get Rich Quick Programs
  • Hair Growth
  • Penny Stocks
  • Politics
  • Religion
  • Supplements
  • Testosterone Products
  • Vision Products
  • Weight Loss Products & Services

Please contact support to have any of these verticals or specific ads removed for you.

For more information about what guidelines we use when approving sponsored content, please visit: What do you consider when approving content?

If you have a support question or bug report, please contact our support team.