Content.ad’s algorithm promotes content based on a combination of the CPC (cost per click) and CTR (clickthrough rate). You can modify your CPC or your content’s headline and image in order to increase the CTR at any time. The more competitive your CPC and CTR, the more volume your campaigns will receive.
The minimum bid amount is based on device type, geo-location and type.
All campaigns must promote original content. All content must comply with applicable laws, regulations and codes. More information about our guidelines can be found here.
The following types of content can run in Content.ad:
Non-commercial – Content about general interest topics of a non-commercial nature. This type of content does not contain links to products, links to an advertiser landing page, or contain paid promotion of any kind. While the content itself can’t be commercial, other sources of revenue may appear outside the the main content, ie. advertising in header, footer or right/left rails.
Sponsored content or advertorial – Article-based content that promotes a particular product or service and may include information and pricing about a specific offer. The content includes links directed to a landing page to purchase a product or service. The landing page may not include any type of order form, payment page or email signup functionality.
Sponsored content must be clearly labeled as “Advertisement,” “Advertorial,” or “Sponsored” at the top of the page. For “free trial” or continuity/auto-ship offers, a link to the product’s terms & conditions must be visible and active to allow a consumer to click and review prior to submitting payment.
Advertisement – Landing pages that include any type of order form, payment page or email signup functionality.
If you choose to manage your campaign using an RSS feed, you’ll need to follow the guidelines below to ensure that your RSS feed can be read and processed correctly.
Example RSS Feed
<rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:media="http://search.yahoo.com/mrss/"> <channel> <title>My Content Site</title> <link>http://example.com</link> <atom:link href="http://example.com/rss/" rel="self" type="application/rss+xml"/> <description></description> <lastBuildDate>Mon, 17 Dec 2012 19:17:46 +0000</lastBuildDate> <language>en-US</language> <item> <title>9 Questions to Ask When Booking a Hotel</title> <link>http://example.com/9-questions-to-ask-when-booking-a-hotel/</link> <pubDate>Tue, 30 Oct 2012 07:00:50 -0800</pubDate> <media:content url="http://example.com/wp-content/uploads/2012/10/Couple-Checking-In-With-Receptionist558X279.jpg"/> <slash:comments>0</slash:comments> </item> ...
- Title — title of the article (60 character maximum)
- Link — article url (must be unique) How to make a feed with unique urls
- Media:content — main article image (300×250 recommended minimum dimension)
- slash:comments — number of comments
- pubDate — date the article was published
Campaign performance can be affected by a number of factors, but following some simple guidelines can significantly impact your ability to reach your audience and increase your clickthrough rate.
- Be brief. Content belongs on your page, not in your headline. Headlines that only contain a few words often perform better than more elaborate ones. We accept headlines that are 60 characters or less.
- Be informative. Phrase your headlines as questions or as “how to” statements. Let the reader know that your content is informative and/or helpful.
- Be honest. Misleading your readers about your content just to increase clicks not only wastes your money, it also damages your brand’s integrity. Honestly promoting your content ensures that you reach your intended audience and encourages return visits.
- Use photos. Photos of people or products are more engaging and straightforward than graphics or diagrams.
- Customize them. An image that looks great splashed across the top of your article might not be very clear as a small square in a widget. Pick simple, sharp images that look great as small as 80 pixels wide.
- Make them big! To reach the widest possible audience, use the largest images and best resolution allowed. This ensures that your content is compatible with every available ad placement, including the ones that draw the most attention to your content.
This policy is provided for general guidance only. All images, headlines, and landing pages must comply with applicable laws, regulations and codes. Content.ad reserves the right to reject any content for any reason.
- Must contain correct spelling, punctuation, and capitalization
- Must not make any unsubstantiated or misleading claims
- Must not attack other products or competitors
- Must be related to the underlying content and must not be sensational
- Must not contain company branding
- Must be clean and crisp with a clear subject
- Must not be primarily text
- Must not be a before & after photo of a product’s effects
- Must be tasteful (no eroticism, or “gross-out” images)
- Must not distort the subject for effect
- Must not contain arrows, circles, borders, highlights, etc.
- Must be related to the underlying content
- Must not contain a company logo or branding
- Content must be in the form of text and/or video
- Content must match the content type of the campaign that it’s in (details)
- Content must not be misleading or make fraudulent claims
- Content may not generate pop-up windows or redirect the user to an unrelated page
- Sponsored content must be clearly labeled
- Obscene or Pornographic
- Content that is deemed to be vulgar, indecent or in bad taste is considered non-compliant. This includes, but is not limited to, content considered to be erotic or primarily sexual in purpose, such as adult-oriented material.
- Content that contains pictures or text advocating prejudice or discrimination against any race, national origin, religion, disability or handicap, gender, age, or sexual orientation is considered non-compliant.
- Content from religious organizations does not run in the Content.ad network.
- Political content is defined as public policy, advocacy, political party or candidate content. Content.ad will use commercially reasonable efforts to make content opportunities available to all political organizations
- Content that manipulates an image of a candidate is considered non-compliant.
- Content that takes the form of an attack aimed at discrediting the opposing candidate or party is considered non-compliant.
- Content that promotes betting, lotteries or gambling — unless it is for national or local government-sanctioned lotteries such as state-sponsored lotteries in the United States — is considered non-compliant..*This restriction does not apply to content targeted exclusively to the UK.
- Tobacco, tobacco brand or tobacco product content does not run in the Content.ad network.
- Prescription Drugs, Diet Drugs & Diet Regimens
- Content offering unsubstantiated claims is considered non-compliant.
- Pharmaceutical content to consumers must be in compliance with FDA guidelines for Direct to Consumer (DTC) content.
- Marijuana or Illegal Drugs
- Content on the subject of marijuana, legal or otherwise, or any illegal drug use is considered non-compliant.
- Supplements that allegedly mimic illegal drugs or drug use, such as herbal ecstasy, “natural” Adderall, etc. are considered non-compliant.
The Content.ad widget officially supports English, Spanish, French & Turkish for internal content. Using the widget for internal content on sites in languages other than those listed may not work properly.
All sponsored content in our network is written in English or Spanish and will only be approved to run on sites written in these languages.
Content.ad is a native sponsored content platform. Links to your content and landing pages appear side-by-side with other sponsored or organic content on websites that are part of the Content.ad network, attracting new, highly-engaged readers to your site. Advertisers pay a per-click amount for each click to their campaigns. Content.ad and quickly shows you what’s working so you can build on your successes.
Content.ad is for anyone interested in driving traffic to their site, increasing pageviews, videoviews, or app installs, or other sales conversions. Whether you are a household brand, media company, start-up, or a small businesses, Content.ad can work for you.
Content.ad is a CPC (cost-per-click) platform.
The minimum amount needed to fund an account is $250.00. However, you do not need to spend this entire amount and any unspent money will be refunded to you. In addition, you may need to spend more than $100 to properly test and optimize your account.
Content.ad is a CPC (cost-per-click) platform, Advertisers are not guaranteed that they will receive clicks as it is dependent on the CPC bid price, the click through rate of the advertiser’s campaign and competition from other advertisers in the system.
Content.ad serves more than 25 billion monthly recommendations. Because of our broad reach and scale, we can deliver signiﬁcant volume. For many advertisers, Content.ad quickly becomes one of their largest traffic sources.
Content.ad is a performance based network and a number of factors impact the amount of volume your campaigns receive including:
- Your CTR (click-through-rate)
- Your CPC (cost-per-click)
- Your daily and total budget
- Country and device targeting settings
- Network competition
Content is displayed in a native format, commonly below article content as recommended or sponsored content in a thumbnail image format with the headline below. Some publishers may place additional native formats or text links as well.
Does Content.ad publisher placements conflict with other native advertising platforms that I may already running on?
No. Content.ad publisher placements do not conflict with other native advertising platforms’ implementations.
Content.ad’s advertiser terms and conditions can be found here.
Go to https://www.content.ad/ and click on the Sign Up button located at the top of the page. Be sure to check Advertiser when setting up the account and then select your Marketing Budget using the drop down menu. Finish creating your account by completing the Account and Contact Information, then click on the Create My Account button. You will receive an email confirmation for the new account. Please keep this email for future reference.
Campaign performance can be affected by a number of factors, but following some simple guidelines can significantly impact your ability to reach your audience and increase your click-through-rate.
- Be brief. Content belongs on your page, not in your headline. Headlines that only contain a few words often perform better than more elaborate ones. Headlines must be 60 characters or less.
- Be informative. Try to phrase your headlines in a way that indicates to readers that your content is informative and interesting. You can phrase your headline as a question or as “how to” statements. Let the reader know that your content is informative and/or helpful.
- Be honest. Honestly promoting your content ensures you reach your intended audience and increases conversion rates on your site.
- Use Crisp, Clean photos. Photos of people or products are more engaging and perform better than graphics or diagrams.
- Customize them. An image that looks great splashed across the top of your article might not be very clear as a smaller square image in a widget. Pick simple, sharp images that look great as small as 80 pixels wide.
- Make them big! To reach the widest possible audience, use the largest images allowed (300×250 pixels). This ensures that your content is compatible with every available ad placement, including ones that draw the most attention to your content.
Below are a several approaches to scale your campaigns
- Increase your CPC – this is the single most important factor in boosting your campaign.
- Increase your click-through-rate by testing new images & headlines to increase performance
- Target more countries if you are able to accept visitors from these countries.
- Target more devices – i.e. desktop, tablet, mobile
- Breakout your campaigns separately based on the below settings based on ROI and increase your CPC’s for each separate CPC if you can:
- Set up by URL
- Set up by Device Type
- Set up by Country
Go to https://www.content.ad/Login.aspx to login in to your account.
- Once logged in, click on Campaigns located in the menu on the left.
- Click the New Campaign button at the top right and follow the instructions to name your campaign.
- Select the type of content you will adding (Non-commercial, Advertorial or Advertisement)
- Add start and end dates for the campaign
- Enter the CPCs (cost-per-click) for Desktop, Tablet and/or Mobile
- Add a daily and total budget
- Select countries or states to geo-target
- Target specific mobile/tablet operating system
- Select Block List or White List
- Add tracking parameters to pass variables
- Add CPA Target range. This is for reporting purposes only.
Be sure to scroll down and click the Save button before exiting.
You can target your campaigns to the following countries: United States, Canada, United Kingdom, France, Germany, Australia, New Zealand, India, Turkey. All other geographic markets are included in All others.
When setting up a new campaign, you will find this feature in the Campaigns section under Optional Settings.
To edit an existing campaign, go to the Campaigns section, locate the campaign to edit and click on the Setting icon to edit the campaign. Next, click on Optional Settings, then select the markets to target. Be sure to scroll down and click the Save button before exiting.
At this time Content.ad does not support day-parting, or budget pacing for campaigns, but rest assured we are working hard to introduce this feature in the near future.
At this time Content.ad does not support targeting to specific states, DMAs (designated market area) or zip codes, but rest assured we are working to introduce this feature in the near future.
Yes, you can target your campaigns to desktop, tablet and mobile devices and as well as set device-specific CPC bid amounts. Content.ad does not support the ability to target to specific operating systems
When setting up a new campaign, you will find this feature in the Campaigns section under Optional Settings.
To edit an existing campaign, go to the Campaigns section, locate the campaign to edit and click on the Setting icon to edit the campaign. Next, click on Optional Settings, then select Target by Device, and select the device types to target and enter the device specific CPC’s. Be sure to scroll down and click the Save button before exiting.
Click on Campaigns on the left menu. Status, CPCs and Budgets can be updated on this screen. To update other campaign information, click on the down arrow to the left of the campaign name and choose Settings. Be sure to scroll to the bottom of the page and click the Save button before exiting. You can also reach the Bid by Domain page or access the ads in the campaign from the down arrow.
In the Campaigns section, select the campaign to pause and click the green active button to pause the campaign. The button will turn gray and show the campaign as paused. If you pause a campaign, all content in the campaign will automatically be paused.
To unpause or set a campaign back live, select the campaign to set active and click the gray paused button to set the campaign active. The button will turn green and show the campaign as active.
In the Campaigns section, click on the down arrow to the left of the campaign and choose Archive. The campaign and all the ads in the campaign will be archived. Once a campaign is archived, you will be able to see it and view its statistics from the time it ran, but it will not run and you will not be able to re-activate it.
To see archived campaigns, click the Filter dropdown and select Archived. Choose Yes to see archived campaigns.
To view reports click on the down arrow to the left of the campaign and select View Report.
Once logged in, click on Campaigns in the left menu. Next, click the campaign name that you want to use to create the new ad. Next, click on the New Ad button at the top right which will bring you to the Campaign Content page.
The following location macros can be used in the url or title.
All users can upload content manually, and premium advertisers can use our RSS feed management feature. Content in manually-managed campaigns is controlled through the Content.ad admin, including pausing, editing, or deleting content. Content in RSS-managed campaigns is controlled entirely through the feed at the URL defined by the user.
For more information about which campaign management method is right for you, please contact email@example.com.
The maximum character length for headlines is sixty (60) characters.
We accept .JPG, .PNG and .GIF files with a recommended maximum size of 1MB
The recommended image dimension is 300×250 pixels as some placements utilize higher resolution images to maximize performance. In order to make your content available to our entire network, simply provide an image with the recommended dimensions. The minimum image dimension is 150×150 pixels.
We will approve up to 25 pieces of content per day, per account.
Please allow up to 48 hours for your content to be reviewed by our team. Until then, your content will appear under “Pending Approval” in the Campaign Content section. Once your content has been reviewed, you will receive an email notification. If the campaign is active and has funds, the content will start running in the Content.ad network.
Our team reviews and categorizes all content personally to ensure compliance with widely accepted standards and that the content is presentable for our premium publishers.
When campaign content is deemed non-compliant, you will receive an email notification detailing why each piece of content could not run in Content.ad. There are many possible reasons that content was considered non-compliant (see our guidelines here), but most reasons can be addressed with a simple change to the content or landing page.
If any content is deemed non-compliant, please review the reason in the email notification you received. You can edit your content in the Campaign Content section under “Rejected”. Also, be sure to review our campaign content guidelines before submitting any content. Once updated, please email your account representative or firstname.lastname@example.org so we can review your content again.
Yes, you can make changes to the image and headline at any time, however the ad will need to be reviewed by our Content Team once more.
Please note, you cannot edit the campaign content link once it has been submitted, or if it’s currently active.
In the Campaigns Content section, locate the content you want to pause and click the green “Active” button to pause the content. The button will turn gray and show the content as paused. To unpause content, click the gray “Paused” button.
In the Manage Ads page in a campaign, click on the down arrow to the left of the ad and choose Archive. Once an ad is archived, you will be able to see it and view its statistics from the time it ran, but it will not run and you will not be able to re-activate it.
To see the archived ads, click the Filter dropdown and select Archived. Choose Yes to see archived ads.
To view reports click on the down arrow to the left of the ad and select View Report.
Discovering original content that you have created on someone else’s website — content which they have taken and posted without your permission — can be a very frustrating situation. However, Content.ad only approves the headlines and images that appear in our Content.ad widget. We have no control over the content people post on their individual websites.
That said, here are some actions you can take to protect your creative property.
- Contact the website owner or webmaster directly, and ask them to remove the content from their website. This information is usually found on a website’s “Contact Us” page, either in the header or footer of a website page.
- You can also choose to have your legal counsel contact the website owner or webmaster. Your legal counsel will be able to determine if this is a clear case of plagiarism or if it’s considered “fair use” and can be solved with a simple link back to your website. They may also suggest other legal courses of action you can take against the website.
- Here are some helpful articles about plagiarism that can educate you on the subject and possibly help you resolve the matter.
There are also paid services like Copyscape (http://www.copyscape.com/) that can find if other websites have copied your work, and offer concrete steps in taking care of the situation.
Campaigns are unique and each may require a different length of time in the system for our algorithm to learn from your campaigns and to gather enough data to measure success. We suggest campaigns to remain active in the system for 2 to 4 weeks during testing.
Please allow up to 24 hours to see a change in volume after a CPC increase as the algorithm learns and adjusts to thousands of campaigns in the network.
Content.ad tests all campaign content and our algorithm will continue to serve the top performing content, resulting in some content getting more traffic than others. If you are looking to get more traffic to other content, we suggest creating new content and continue to test until you find new top performing content. See our suggestions for creating high performing content.
Content.ad’s algorithm will optimize campaigns based on CTR performance, but keep in mind that each campaign’s performance will differ based on publishers and placements, as well as country and device targeting, resulting in different CTR’s and levels of volume.
Your campaign’s creative may be experiencing fatigue and we recommend updating your creative with new headlines and images and see how these change impact the campaigns performance.
There may be a few reasons why your campaign is not receiving traffic. First, be sure the campaign is currently set active and funds are available in the account. If this is the case and you are still not receiving traffic, your campaign is currently underperforming in the network to warrant receiving traffic. We suggest you increase your CPC until you begin to receive traffic and then work to improve the CTR for the content to improve the campaign’s overall performance.