Content.ad has developed a managed programmatic (beta) campaign product based on client demand for additional volume opportunity and scale. Managed Programmatic (beta) is a separate campaign option in the platform user interface (UI) and is fully managed by Content.ad’s Demand Side Platform (DSP) team.
Managed Programmatic (beta) campaigns…
- Programmatically access millions of native impressions on every device, across thousands of premium sites, on a CPC basis, ALL from ONE platform.
- Eliminate the need to buy from or integrate with multiple supply side partners (SSPs) and the risk and uncertainty of paying CPM. With CPC, you only pay for visitors with interest and intent.
- Utilize advanced automation to place your ads on the highest performing inventory, across multiple SSPs, optimized in real-time based on KPI performance.
- Are designed specifically for premium Direct Response advertisers to reduce costs and deliver a stronger ROI.
Managed programmatic (beta) campaigns and creative options are different from Run of Network campaigns. Please read the Managed Programmatic (beta) FAQ for details and contact your sales representative, account manager, or firstname.lastname@example.org if you have questions or need assistance.
On average, two (2) billion impressions are served daily. However, volume is based on the following:
- Click-through-rate (CTR)
- Cost-per-click (CPC)
- Daily and total budgets
- Country and device targeting
- Creative assets
- Network competition
The quality of supply ranges from tier one news publishers to viral content publishers. Publisher websites cover a variety of verticals, including:
- Arts and Entertainment
- Health and Beauty
- Style and Fashion
- Technology and Computing
- Hobbies and Interests
The content is displayed in two general formats: In-feed and content recommendation ad units.
- An In-feed ad unit generally has a larger image, a headline, a summary, a call-to-action, and often a logo.
- A Content Recommendation ad unit has a smaller image and a headline only.
For more information about content types, visit our article on the topic.
United States and Canada.
It generally takes 48 to 72 hours to optimize a campaign as our programmatic media team tests and gathers data for optimization analysis. It is recommended to keep a campaign active for 7 to 10 days post the optimization period to view trends in KPIs.
An algorithm is used to bid in real time (RTB) and our programmatic media team utilizes advanced automation tools and analysis to optimize supply side partners (SSPs) to meet your KPI objectives.
Yes, You can use block lists or white lists on you programmatic campaigns. When creating or editing the managed programmatic (beta) campaign, enter the domain(s) you wish to block in the Domain Blocking section or target in the Domain Targeting section. Domains must be properly formatted without http:// or https://, for example domain.com or my.domain.com. Each block list is unique to each campaign.
Yes. You can adjust your bid up or down on each SSP ID. This function works the same as the Bid by Domain feature in your Content.ad campaigns. Keep in mind that changing bids directly impacts the opportunity for volume your campaign will receive.
Below are a several recommendations our programmatic media team may suggest to scale your campaigns.
- Increase your cost-per-click (CPC)
- Increase your click-through-rate (CTR) by testing new ads
- Target both the US and Canada
- Target all devices – desktop, tablet, mobile
- Increase daily and total budgets
It is not required, however it is beneficial for the algorithm to utilize conversion data to properly optimize to your key performance indicators (KPIs), i.e. Cost per acquisition goal or page per view, etc.
Yes, it is required to allow our team to optimize by supply side publisher (SSP) based on performance.
The length of time a campaign remains “Paused” can limit its ability to scale once it’s set back to “Active” as network performance is dynamic and changes daily. If you notice your campaign is not performing at or near the same rate prior to setting it “Paused”, you should increase your CPC and CTR to improve performance metrics until you see an increase in traffic volume.
Ads in programmatic campaigns must include the following:
- Call to Action
In order to access all available inventory, we recommend uploading an image of at least 1200px x 627px or the largest size you have available. The minimum dimensions are 300×250.
We recommended you start with 3-5 ad creatives per campaign.
Racy or aggressive imagery, as well as testosterone or erectile dysfunction supplements are not permitted. For more information about ad ratings and categorization, please see our content rating guidelines.
You will see clicks, conversions, CPC, spend and eCPA.
You can also use all of our usual tracking parameters in your URLs. Please note that the DID parameter will actually return an SSP ID in a programmatic campaign.