Can I export report data to Excel?

    Yes, you can export data to Excel. Once the report has run and you are ready to export the data, scroll down the page and you will see a Export All To Excel option. Simply click the icon and the report will be exported to Excel to view and save the file.

    How can I view campaign data by publisher ID?

    You can view campaign data by publisher domain ID.  When setting up your campaigns, use our domain id macro in your tracking links.  This will allow you to track performance through your analytics program.  For assistance, please see How can I pass variables through my campaign links?

    You can also request to receive a daily campaign performance report via email.  To receive this report, go to My Account and opt-in under Email Settings.

    How do I view reports for my campaigns?

    You can view reports by individual campaign or for all campaigns.

    To view individual campaigns, simply click on Campaigns and and locate the campaign you want to review, then click the bar chart icon chart icon located on right and the Campaigns Report will populate.

    To view all campaigns in one view, click on Reports. You will see the Campaigns Report page default which shows All Campaigns (you can also view individual campaign using the dropdown menu).

    Data is shown graphically at the top of the screen and allows you to adjust the Date Range as well as view data by Impressions, Clicks, CTR and Spend.  Below the graph view, you will notice a linear data view, which allows you to filter your results by Day, Campaign and by Content.  You can sort any of the data points by clicking on the column headlines,, ie. Day, Impressions, Clicks, CTR, Conversions, Spend or eCPA.

    My campaign CPC does not match the Average CPC in reporting, why?

    The Average CPC may not match your campaign CPC if you changed your campaign CPC on the same day or if you have different CPCs for each device type.  The Average CPC is calculated by dividing the Spend by the number of Clicks based on the date range you selected,so the Average CPC will be an aggregate of all campaign CPC rates on the same day.

    Why is there a difference between Content.ad reporting and Google Analytics?

    You may find discrepancies in click data because of the differences in each platform’s algorithm, time zone settings, and speed of updates.  Please note that you will not be charged for any traffic that does not match your specified location and device parameters for that campaign; any such traffic will appear in Google Analytics but not your Content.ad reporting.

    To match up the Content.ad reporting with Google Analytics, we recommend adding the domain ID macro to your Content.ad links.  Some traffic shown in Google Analytics containing Content.ad tracking parameters actually may not be from Content.ad due to links being archived by certain web technologies.

    How to make an RSS feed with unique urls

    If you have multiple ads with the same destination page (for example, if you’re testing headlines or images to the same article) you must make the url in each item in the RSS feed unique. Your RSS feed generator may offer a macro to add a unique parameter to each url.

    Example with Brax

    Add the following to the end of your url when you create your feed:

    ?utm_content={{AD_ID}}

    Here’s what it looks like in Brax:

    Brax Macro

    A unique parameter will be appended to each link in the feed.

    Example RSS Feed with Unique URLs

    <rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:media="http://search.yahoo.com/mrss/" version="2.0">
    <channel>
         <title>mygreatwebsite.com</title>
         <link>http://mygreatwebsite.com</link>
         <atom:link href="https://console.brax.io/feed/cg/9e5a0209-680b-400c-8528-af31c3c6482e/disneyland-rides/content-ad" rel="self" type="application/rss+xml"/>
         <description></description>
         <lastBuildDate>Thu, 26 Nov 2015 20:12:08 +0000</lastBuildDate> 
         <language>en-US</language> 
         <item> 
              <title>A Screaming Good Time!</title> 
              <link>http://mygreatwebsite.com/disneyland-rides/?utm_content=aab0014</link> 
              <pubDate>Thu, 26 Nov 2015 20:11:45 +0000</pubDate> 
              <media:content url="https://console.brax-cdn.com/creatives/dbd8fbb4-634e-46e8-a5f7-0b784ccf15af/4f941d12-c6cf-496f-84f4-5bba3a85115c.jpg"/> 
              <slash:comments>0</slash:comments> 
         </item> 
         <item> 
              <title>Anaheim Mountain Range</title> 
              <link>http://mygreatwebsite.com/disneyland-rides/?utm_content=aab0004</link> 
              <pubDate>Thu, 26 Nov 2015 20:11:45 +0000</pubDate> 
              <media:content url="https://console.brax-cdn.com/creatives/dbd8fbb4-634e-46e8-a5f7-0b784ccf15af/4f941d12-c6cf-496f-84f4-5bba3a85115c.jpg"/> 
              <slash:comments>0</slash:comments> 
         </item> 
         <item> 
    ...

    Check with your RSS feed generator for the correct syntax.

    Can I Receive Reports Via eMail?

    Reports will be emailed in Excel format each day including information from the previous day.

    Publisher Reports

    The widget performance report includes date, widget name, domain, impressions, clicks, ctr, internal clicks, sponsored clicks, eCPM, eCPC, eCPA and revenue.

    The publisher clicks report includes date, domain id, domain name, widget id, widget name, device type, country, clientid, clientid2, revenue and clicks.

     

    Advertiser Reports

    The campaign performance report includes date, campaign id, campaign name, ad headline, ad url, ad image, ad id, publisher domain id, ad clicks, conversions, cpc and spend.

    The advertiser clicks report includes date, campaign name, ad id, ad headline, device type, country, content type, publisher domain id, spend, ad clicks, excluded clicks, conversions, eCPC and eCPA.

    Deposit receipts provide verification of receipt of each deposit.