Yes, you can export data to Excel. Once the report has run and you are ready to export the data, scroll down the page and you will see a Export All To Excel option. Simply click the icon and the report will be exported to Excel to view and save the file.
Category: Tracking & Reporting
Yes, Content.ad will send email notifications to let you know when content has been approved or rejected, plus you can sign up for daily campaign peformance reports. Be sure to add your email addresses in the My Account section to receive email notifications and reports.
You can view campaign data by publisher domain ID. When setting up your campaigns, use our domain id macro in your tracking links. This will allow you to track performance through your analytics program. For assistance, please see How can I pass variables through my campaign links?
You can also request to receive a daily campaign performance report via email. To receive this report, go to My Account and opt-in under Email Settings.
You can view reports by individual campaign or for all campaigns.
To view all campaigns in one view, click on Reports. You will see the Campaigns Report page default which shows All Campaigns (you can also view individual campaign using the dropdown menu).
Data is shown graphically at the top of the screen and allows you to adjust the Date Range as well as view data by Impressions, Clicks, CTR and Spend. Below the graph view, you will notice a linear data view, which allows you to filter your results by Day, Campaign and by Content. You can sort any of the data points by clicking on the column headlines,, ie. Day, Impressions, Clicks, CTR, Conversions, Spend or eCPA.
The data in campaign reports is updated every hour.
The data in campaign reports will appear within 1 hour of launching a campaign, so please check back to view the data for your campaign.
You can view different types of report data by clicking on Day, Campaign, or Content next to Show results by, located below the graph view.
The Average CPC may not match your campaign CPC if you changed your campaign CPC on the same day or if you have different CPCs for each device type. The Average CPC is calculated by dividing the Spend by the number of Clicks based on the date range you selected,so the Average CPC will be an aggregate of all campaign CPC rates on the same day.
If you are not receiving emails or reports, please contact firstname.lastname@example.org for assistance. If you have been assigned and account manager, please contact them directly for assistance.
You may find discrepancies in click data because of the differences in each platform’s algorithm, time zone settings, and speed of updates. Please note that you will not be charged for any traffic that does not match your specified location and device parameters for that campaign; any such traffic will appear in Google Analytics but not your Content.ad reporting.
To match up the Content.ad reporting with Google Analytics, we recommend adding the domain ID macro to your Content.ad links. Some traffic shown in Google Analytics containing Content.ad tracking parameters actually may not be from Content.ad due to links being archived by certain web technologies.
If you have multiple ads with the same destination page (for example, if you’re testing headlines or images to the same article) you must make the url in each item in the RSS feed unique. Your RSS feed generator may offer a macro to add a unique parameter to each url.
Example with Brax
Add the following to the end of your url when you create your feed:
Here’s what it looks like in Brax:
A unique parameter will be appended to each link in the feed.
Example RSS Feed with Unique URLs
<rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:media="http://search.yahoo.com/mrss/" version="2.0"> <channel> <title>mygreatwebsite.com</title> <link>http://mygreatwebsite.com</link> <atom:link href="https://console.brax.io/feed/cg/9e5a0209-680b-400c-8528-af31c3c6482e/disneyland-rides/content-ad" rel="self" type="application/rss+xml"/> <description></description> <lastBuildDate>Thu, 26 Nov 2015 20:12:08 +0000</lastBuildDate> <language>en-US</language> <item> <title>A Screaming Good Time!</title> <link>http://mygreatwebsite.com/disneyland-rides/?utm_content=aab0014</link> <pubDate>Thu, 26 Nov 2015 20:11:45 +0000</pubDate> <media:content url="https://console.brax-cdn.com/creatives/dbd8fbb4-634e-46e8-a5f7-0b784ccf15af/4f941d12-c6cf-496f-84f4-5bba3a85115c.jpg"/> <slash:comments>0</slash:comments> </item> <item> <title>Anaheim Mountain Range</title> <link>http://mygreatwebsite.com/disneyland-rides/?utm_content=aab0004</link> <pubDate>Thu, 26 Nov 2015 20:11:45 +0000</pubDate> <media:content url="https://console.brax-cdn.com/creatives/dbd8fbb4-634e-46e8-a5f7-0b784ccf15af/4f941d12-c6cf-496f-84f4-5bba3a85115c.jpg"/> <slash:comments>0</slash:comments> </item> <item> ...
Check with your RSS feed generator for the correct syntax.
Reports will be emailed in Excel format each day including information from the previous day.
The widget performance report includes date, widget name, domain, impressions, clicks, ctr, internal clicks, sponsored clicks, eCPM, eCPC, eCPA and revenue.
The publisher clicks report includes date, domain id, domain name, widget id, widget name, device type, country, clientid, clientid2, revenue and clicks.
The campaign performance report includes date, campaign id, campaign name, ad headline, ad url, ad image, ad id, publisher domain id, ad clicks, conversions, cpc and spend.
The advertiser clicks report includes date, campaign name, ad id, ad headline, device type, country, content type, publisher domain id, spend, ad clicks, excluded clicks, conversions, eCPC and eCPA.
Deposit receipts provide verification of receipt of each deposit.