As an advertiser, you can now view the content rating for your approved ads. Your content rating can be found under My Campaigns>Approved.  The content rating is located below the headline and URL and will indicate either a G, PG, PG-13 or R rating. Please note that our Compliance and Content teams review the image, headline and landing page to determine the overall content rating.

NOTE:  To maximize volume, be sure to create ads that receive content ratings across all the rating categories.  Ads rated R typically get much less traffic than ads rated as G.

To learn more about our content ratings and guidelines, please review information below.

Content Rating Guidelines to Follow

G: Absolutely no suggestive content of any kind, including images of people showing any amount of skin.  No mature topics or depictions of violence.

Examples of G Content
ratings_examples_G

PG: No sex-related or sensual content. Tasteful imagery associated with topics such as swimwear, body art, and fitness may include skin.  Select entertainment images and topics may include mild violence.

Examples of PG Content
ratings_examples_PG

PG-13: Content includes sexual topics or non-explicit suggestive imagery, as well as violence in news or entertainment media.  Includes terms and images that may be considered “sexy”.

Examples of PG-13 Content
ratings_examples_PG13

R: All of our sponsored content can be shown here. Content may be sexual in nature, sensational, shocking or outrageous.  Creative content does NOT contain nudity, pornography or explicit sex.

Examples of R Content
ratings_examples_R

If you have a support question or bug report, please contact our support team.