If you have multiple ads with the same destination page (for example, if you’re testing headlines or images to the same article) you must make the url in each item in the RSS feed unique. Your RSS feed generator may offer a macro to add a unique parameter to each url.

Example with Brax

Add the following to the end of your url when you create your feed:

?utm_content={{AD_ID}}

Here’s what it looks like in Brax:

Brax Macro

A unique parameter will be appended to each link in the feed.

Example RSS Feed with Unique URLs

<rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:media="http://search.yahoo.com/mrss/" version="2.0">
<channel>
     <title>mygreatwebsite.com</title>
     <link>http://mygreatwebsite.com</link>
     <atom:link href="https://console.brax.io/feed/cg/9e5a0209-680b-400c-8528-af31c3c6482e/disneyland-rides/content-ad" rel="self" type="application/rss+xml"/>
     <description></description>
     <lastBuildDate>Thu, 26 Nov 2015 20:12:08 +0000</lastBuildDate> 
     <language>en-US</language> 
     <item> 
          <title>A Screaming Good Time!</title> 
          <link>http://mygreatwebsite.com/disneyland-rides/?utm_content=aab0014</link> 
          <pubDate>Thu, 26 Nov 2015 20:11:45 +0000</pubDate> 
          <media:content url="https://console.brax-cdn.com/creatives/dbd8fbb4-634e-46e8-a5f7-0b784ccf15af/4f941d12-c6cf-496f-84f4-5bba3a85115c.jpg"/> 
          <slash:comments>0</slash:comments> 
     </item> 
     <item> 
          <title>Anaheim Mountain Range</title> 
          <link>http://mygreatwebsite.com/disneyland-rides/?utm_content=aab0004</link> 
          <pubDate>Thu, 26 Nov 2015 20:11:45 +0000</pubDate> 
          <media:content url="https://console.brax-cdn.com/creatives/dbd8fbb4-634e-46e8-a5f7-0b784ccf15af/4f941d12-c6cf-496f-84f4-5bba3a85115c.jpg"/> 
          <slash:comments>0</slash:comments> 
     </item> 
     <item> 
...

Check with your RSS feed generator for the correct syntax.

If you have a support question or bug report, please contact our support team.