The Content.ad widget generates revenue by displaying a variety of different kinds of offers. Some of these offers generate small payouts on a consistent basis, and others generate large payouts but are completed less often. As result, many publishers may notice that their revenue varies significantly on a daily basis, especially when placing a widget on a site for the first time.
Over time, Content.ad will learn which content the site’s audience engages with and optimize accordingly, but for many publishers, we recommend analyzing widget performance on a weekly basis rather than daily in order to gain a more accurate perspective on how the widget is monetizing for them.
For more information on monetizing with Content.ad, see our category on earning revenue.