You may find discrepancies in click data because of the differences in each platform’s algorithm, time zone settings, and speed of updates.  Please note that you will not be charged for any traffic that does not match your specified location and device parameters for that campaign; any such traffic will appear in Google Analytics but not your Content.ad reporting.

To match up the Content.ad reporting with Google Analytics, we recommend adding the domain ID macro to your Content.ad links.  Some traffic shown in Google Analytics containing Content.ad tracking parameters actually may not be from Content.ad due to links being archived by certain web technologies.

If you have a support question or bug report, please contact our support team.