You might notice a discrepancy between the number of charged clicks your tracking platform reports vs. what our reporting shows. This is primarily due to excluded clicks being reported by your reporting tracking platform, that we have not actually charged you for.
We exclude clicks that your ad may receive from bot traffic, double clicks, clicks that came through after your campaign’s budget has been reached, or clicks that came from a geo and or device your campaign is not targeted to.
Please always refer to Content.ad’s reporting for most accurate data regarding charged clicks.
To receive daily automated reports for campaign performance and spend, please opt in to the “Campaign performance report” and “Advertiser clicks report” in the “General Info” section of your account. To learn more about these reports, please click here.