Content.ad is a CPC (cost-per-click) platform.

Advertisers are not guaranteed that they will receive clicks as it is dependent on the CPC bid price, the click-through rate of the advertiser’s campaign, and competition from other advertisers in the system.

For example, if you’re bidding $0.08 on a weight loss ad and there are other advertisers bidding $0.10 on their weight loss ads, then the $0.10 campaigns will serve before the $0.08 campaign.

If you aren’t getting traffic to your ads, one possible explanation is that your bids are too low. Reach out to an account manager if you need help setting your bids.

 

If you have a support question or bug report, please contact our support team.