How Can I Include My Visitor’s Location in My Ad?

When you create an ad, you have the option to include the visitor’s location in your headline.

Location Options

  • [Country]
  • [State]
  • [City]
  • [Postal_Code]

For example, if your enter a headline of “Online Dating in [City]” visitors in Los Angeles will see “Online Dating in Los Angeles”.

How much traffic will I receive through the Content.ad?

Content.ad’s algorithm promotes content based on a combination of the CPC (cost per click) and CTR (clickthrough rate). You can modify your CPC or your content’s headline and image in order to increase the CTR at any time. The more competitive your CPC and CTR, the more volume your campaigns will receive.

What Is the Minimum CPC Rate to Test?

The minimum CPC bid amounts are based on device type, geo-location and type of content. Below are tables per content type that illustrates our minimum CPC rates.

Advertisement – Landing pages that include any type of order form, payment page or email signup functionality.

Sponsored content or advertorial – Article-based content that promotes a particular product or service and may include information and pricing about a specific offer. The content includes links directed to a landing page to purchase a product or service.  The landing page may not include any type of order form, payment page or email signup functionality.

Sponsored content must be clearly labeled as “Advertisement,” “Advertorial,” or “Sponsored” at the top of the page. For “free trial” or continuity/auto-ship offers, a link to the product’s terms & conditions must be visible and active to allow a consumer to click and review prior to submitting payment.

Non-commercial – Content about general interest topics of a non-commercial nature. This type of content does not contain links to products, links to an advertiser landing page, require a subscription to see the full content, or contain paid promotion of any kind. While the content itself can’t be commercial, other sources of revenue may appear outside the the main content, i.e. advertising in header, footer or right/left rails.

What Type of Content Can I Promote in Content.ad?

All campaigns must promote original content.  All content must comply with applicable laws, regulations and codes.  More information about our guidelines can be found here.

The following types of content can run in Content.ad:

Non-commercial – Content about general interest topics of a non-commercial nature.

This type of content cannot include:

  • Text links to products
  • Links to an advertiser landing page
  • A paywall or subscribe wall that prevents users from seeing the content for free
  • Paid promotion of any kind

While the content itself can’t be commercial, other sources of revenue may appear outside the the main content, ie. ads in header, footer or right/left rails.

Sponsored content or advertorial – Article-based content that promotes a particular product or service and may include information and pricing about a specific offer.

The content typically includes links directed to a landing page to purchase a product or service. The landing page may not include any type of order form, payment page or email signup functionality.

Sponsored content must be clearly labeled as “Advertisement,” “Advertorial,” or “Sponsored” at the top of the page. For “free trial” or continuity/auto-ship offers, a link to the product’s terms & conditions must be visible and active to allow a consumer to click and review prior to submitting payment.

Advertisement – Landing pages that include any type of order form, payment page, push opt-in wall, or email signup functionality.

What Is the Accepted RSS Feed Formatting?

If you choose to manage your campaign using an RSS feed, you’ll need to follow the guidelines below to ensure that your RSS feed can be read and processed correctly.

Example RSS Feed

<rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:media="http://search.yahoo.com/mrss/">
<channel>
    <title>My Content Site</title>
    <link>http://example.com</link>
    <atom:link href="http://example.com/rss/" rel="self" type="application/rss+xml"/>
    <description></description>
    <lastBuildDate>Mon, 17 Dec 2012 19:17:46 +0000</lastBuildDate>
    <language>en-US</language>
    <item>
        <title>9 Questions to Ask When Booking a Hotel</title>
        <link>http://example.com/9-questions-to-ask-when-booking-a-hotel/</link>
        <pubDate>Tue, 30 Oct 2012 07:00:50 -0800</pubDate>
        <media:content url="http://example.com/wp-content/uploads/2012/10/Couple-Checking-In-With-Receptionist558X279.jpg"/>
        <slash:comments>0</slash:comments>
    </item>
    ...

Required

  • Title — title of the article (60 character maximum)
  • Link — article url (must be unique) How to make a feed with unique urls
  • Media:content — main article image (300×250 recommended minimum dimension)

Optional

  • slash:comments — number of comments
  • pubDate — date the article was published

How Do I Create Successful Campaigns?

Campaign performance can be affected by a number of factors, but following some simple guidelines can significantly impact your ability to reach your audience and increase your clickthrough rate.

  • Headlines
    • Be brief. Content belongs on your page, not in your headline. Headlines that only contain a few words often perform better than more elaborate ones. We accept headlines that are 60 characters or less.
    • Be informative. Phrase your headlines as questions or as “how to” statements. Let the reader know that your content is informative and/or helpful.
    • Be honest. Misleading your readers about your content just to increase clicks not only wastes your money, it also damages your brand’s integrity. Honestly promoting your content ensures that you reach your intended audience and encourages return visits.
  • Images
    • Use photos. Photos of people or products are more engaging and straightforward than graphics or diagrams.
    • Customize them. An image that looks great splashed across the top of your article might not be very clear as a small square in a widget. Pick simple, sharp images that look great as small as 80 pixels wide.
    • Make them big! To reach the widest possible audience, use the largest images and best resolution allowed. This ensures that your content is compatible with every available ad placement, including the ones that draw the most attention to your content.

What Do You Consider When Reviewing Content?

This policy is provided for general guidance only.  All images, headlines, and landing pages must comply with applicable laws, regulations and codes. Content.ad reserves the right to reject any content for any reason.

Content Headline

  • Must contain correct spelling, punctuation, and capitalization
  • Must not make any unsubstantiated or misleading claims
  • Must not attack other products or competitors
  • Must be related to the underlying content and must not be sensational
  • Must not contain company branding

Content Image

  • Must be clean and crisp with a clear subject
  • Must not be primarily text
  • Must not be a before & after photo of a product’s effects
  • Must be tasteful (no eroticism, or “gross-out” images)
  • Must not distort the subject for effect
  • Must not contain arrows, circles, borders, highlights, etc.
  • Must be related to the underlying content
  • Must not contain a company logo or branding

Landing Page

    • General
      • Content must be in the form of text and/or video
      • Content must match the content type of the campaign that it’s in (details)
      • Content must not be misleading or make fraudulent claims
      • Content may not generate pop-up windows or redirect the user to an unrelated page
      • Sponsored content must be clearly labeled
    • Obscene or Pornographic
      • Content that is deemed to be vulgar, indecent or in bad taste is considered non-compliant.  This includes, but is not limited to, content considered to be erotic or primarily sexual in purpose, such as adult-oriented material.
    • Discriminatory
      • Content that contains pictures or text advocating prejudice or discrimination against any race, national origin, religion, disability or handicap, gender, age, or sexual orientation is considered non-compliant.
    • Religious
      • Content from religious organizations does not run in the Content.ad network.
    • Political
      • Political content is defined as public policy, advocacy, political party or candidate content. Content.ad will use commercially reasonable efforts to make content opportunities available to all political organizations
      • Content that manipulates an image of a candidate is considered non-compliant.
      • Content that takes the form of an attack aimed at discrediting the opposing candidate or party is considered non-compliant.
    • Gambling*
      • Content that promotes betting, lotteries or gambling — unless it is for national or local government-sanctioned lotteries such as state-sponsored lotteries in the United States — is considered non-compliant..*This restriction does not apply to content targeted exclusively to the UK.
  • Tobacco
    • Tobacco, tobacco brand or tobacco product content does not run in the Content.ad network.
  • Prescription Drugs, Diet Drugs & Diet Regimens
    • Content offering unsubstantiated claims is considered non-compliant.
    • Pharmaceutical content to consumers must be in compliance with FDA guidelines for Direct to Consumer (DTC) content.
  • Illegal Drugs
    • Content on the subject of illegal drug use is considered non-compliant.
    • Supplements that allegedly mimic illegal drugs or drug use, such as herbal ecstasy, “natural” Adderall, etc. are considered non-compliant.

What Languages Does Content.ad Support?

The Content.ad widget officially supports English, Spanish, French & Turkish for internal content. Using the widget for internal content on sites in languages other than those listed may not work properly.

All sponsored content in our network is written in English or Spanish and will only be approved to run on sites written in these languages.

What Is Content.ad?

Content.ad is a native sponsored content platform. Links to your content and landing pages appear side-by-side with other sponsored or organic content on websites that are part of the Content.ad network, attracting new, highly-engaged readers to your site.

Advertisers pay a per-click amount for each click to their campaigns. Content.ad’s Advertiser and Publisher tools show you what’s working so you can build on your successes.

What Types of Companies Use Content.ad?

Content.ad is for anyone interested in driving traffic to their site, increasing pageviews, videoviews, app installs, or other sales conversions.

Whether you are a household brand, media company, start-up, or a small businesses, Content.ad can work for you.

Are a Certain Volume of Clicks Guaranteed on Your Network?

Content.ad is a CPC (cost-per-click) platform.

Advertisers are not guaranteed that they will receive clicks as it is dependent on the CPC bid price, the click-through rate of the advertiser’s campaign, and competition from other advertisers in the system.

For example, if you’re bidding $0.08 on a weight loss ad and there are other advertisers bidding $0.10 on their weight loss ads, then the $0.10 campaigns will serve before the $0.08 campaign.

If you aren’t getting traffic to your ads, one possible explanation is that your bids are too low. Reach out to an account manager if you need help setting your bids.

 

How Much Volume Opportunity Is There With Content.ad?

Content.ad serves more than 25 billion monthly recommendations. Because of our broad reach and scale, we can deliver significant volume. For many advertisers, Content.ad quickly becomes one of their largest traffic sources.

Content.ad is a performance based network and a number of factors impact the amount of volume your campaigns receive including:

  • Your CTR (click-through-rate)
  • Your CPC (cost-per-click)
  • Your daily and total budget
  • Country and device targeting settings
  • Network competition

How Is Content Displayed on a Publisher’s Website?

Content is most commonly displayed in a native format, usually below article content as recommended or sponsored content in a thumbnail image format with the headline below.

An example of our most popular widget, “Below the Article”

Content.ad has a variety of widget types for publishers to use, so some publishers may place additional native formats or use text links as well.

How Do I Get Started With Content.ad?

Getting started with Content.ad is quick and easy!

  1. Go to our homepage and click on the Get Started button located at the top of the page.
  2. Fill out the sign-up form and submit it.
  3. You will receive an email confirmation for the new account. Please keep this email for future reference.
  4. That’s it, now you can log in and create your first campaign!

How Can I Create High Performing Content?

Campaign performance can be affected by a number of factors, but following some simple guidelines can significantly impact your ability to reach your audience and increase your click-through-rate.

  • Headlines
    • Be brief. Content belongs on your page, not in your headline. Headlines that only contain a few words often perform better than more elaborate ones. Headlines must be 60 characters or less.
    • Be informative. Try to phrase your headlines in a way that indicates to readers that your content is informative and interesting. You can phrase your headline as a question or as “how to” statements. Let the reader know that your content is informative and/or helpful.
    • Be honest. Honestly promoting your content ensures you reach your intended audience and increases conversion rates on your site.
  • Images
    • Use Crisp, Clean photos. Photos of people or products are more engaging and perform better than graphics or diagrams.
    • Customize them. An image that looks great splashed across the top of your article might not be very clear as a smaller square image in a widget. Pick simple, sharp images that look great as small as 80 pixels wide.
    • Make them big! To reach the widest possible audience, use the largest images allowed (300×250 pixels). This ensures that your content is compatible with every available ad placement, including ones that draw the most attention to your content.

What Are the Best Practices to Scale My Campaign?

Below are several approaches to scale your campaigns:

  • Increase your CPC – this is the single most important factor in boosting your campaign.
  • Increase your click-through-rate by testing new images & headlines to increase performance.
  • Target more countries if you are able to accept visitors from these countries.
  • Target more devices – i.e. desktop, tablet, mobile.
  • Break out your campaigns separately based on the below settings based on ROI and increase your CPC’s for each separate CPC if you can:
    • Set up by URL
    • Set up by Device Type
    • Set up by Country

How Do I Create a Campaign?

Go to our login page to log into your account.

1. Once logged in, click on Campaigns & Bid By Domain located in the menu on the left.

2. Click the New Campaign button at the top right and follow the instructions to name your campaign.

3. Select the type of content you will adding (Non-commercial, Advertorial or Advertisement)

4. Add start and end dates for the campaign

5. Choose your Network Targeting

6. Enter the CPCs (cost-per-click) for Desktop, Tablet and/or Mobile

7. Add a daily and total budget

8. Select whether to target all countries or the desired country tier

9. Target all or specific mobile/tablet operating systems and browsers

10. Select Block List or White List

11. Add tracking parameters to pass variables

Be sure to scroll down and click the Save button before exiting.

Can I Target My Campaign to Specific Geographic Markets?

You can target your campaigns to the following country tiers:

  • United States
  • Tier 1: English Speaking Developed countries that command a similar high CPC
    • Canada, United Kingdom, Australia, New Zealand, Ireland, South Africa, Switzerland
  • Tier 2: Other Developed countries with high CPC
    • Austria, Belgium, Colombia, Croatia, Czech Republic, Denmark, Finland, France, Georgia, Germany, Hong Kong, Israel, Italy, Japan, Lithuania, Luxembourg, the Former Yugoslav Republic of, Macedonia, Mauritius, Mexico, Netherlands, Norway, Poland, Singapore, Slovenia, Spain, Sweden, Taiwan (Province of China)
  • Tier 3: Countries with less competitive CPCs
    • Albania, Angola, Antigua and Barbuda, Argentina, Armenia, Aruba, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belize, Benin, Bolivia, Bosnia and Herzegovina, Botswana, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Cape Verde, Chad, Chile, China, Comoros, Congo, the Democratic Republic of the Congo, Cote D’Ivoire, Cyprus, Djibouti, Dominican Republic, Ecuador, Egypt, El Salvador, Estonia, Ethiopia, Fiji, Gabon, Gambia, Ghana, Greece, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hungary, Iceland, Indonesia, Iraq, Kazakhstan, Kenya, Kiribati, Republic of Korea, Kyrgyzstan, Lao People’s Democratic Republic, Latvia, Lebanon, Lesotho, Liberia, Macao, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Mauritania, Federated States of Micronesia, Republic of Moldova, Mongolia, Mozambique, Namibia, Nepal, Nicaragua, Niger, Nigeria, Oman, Pakistan, Panama, Paraguay, Peru, Philippines, Portugal, Qatar, Romania, Rwanda, Saint Lucia, Saint Vincent and the Grenadines, Seychelles, Sierra Leone, Solomon Islands, Sri Lanka, Suriname, Swaziland, Tajikistan, United Republic of Tanzania, Thailand, Timor-Leste, Togo, Tonga, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, Uruguay, Uzbekistan, Venezuela, Viet Nam, Zambia, Brazil, India, Senegal, Slovakia, Trinidad and Tobago, Tunisia

When creating a new campaign, you will find this feature in the Targeting section.

To edit an existing campaign, go to Campaigns & Bid By Domain.

Find the campaign you want to edit and click on the arrow next to the campaign, then click on Settings to edit the campaign.

Next, find the Targeting section and select the markets to target.

Be sure to scroll down and click the Save button before exiting.

*Please note that you may receive clicks from outside your selected Tier. You will not be charged for these clicks.

Can I Target My Campaigns to Specific Device Types, or Operating Systems?

Yes, you can target your campaigns to desktop, tablet and mobile devices and set device-specific CPC bid amounts.

In the Budget section of campaign creation or campaign settings, you can select which devices you’d like to target by checking or unchecking the boxes in the CPC Bid area.

To target a specific operating system or web browser, go to the Campaign Creation or Campaign Settings page and find the Targeting section.

You can select specific operating systems or specific browsers to target.

How Do I Edit a Campaign?

Click on Campaigns & Bid By Domain in the left menu.

Status, CPCs and Budgets can be updated on this screen.

To update other campaign information, click on the down arrow to the left of the campaign name and choose Settings.

Be sure to scroll to the bottom of the page and click the Save button before exiting.

You can also reach the Bid by Domain page or access the ads in the campaign from the down arrow.

How Do I Pause or Un-pause a Campaign?

Log into your account and click on Campaigns & Bid By Domain in the left rail.

Find the campaign you wish to pause and click the green Active button next to it. Select Paused from the dropdown to pause the campaign.

Please note that if you pause a campaign, all content in the campaign will automatically be paused.

To un-pause or set a campaign back live, click on Paused and select Active.

Once you select Active or Paused in the dropdown, the campaigns will automatically update to that status.

How do I archive a campaign?

In the Campaigns section, click on the down arrow to the left of the campaign and choose Archive. The campaign and all the ads in the campaign will be archived. Once a campaign is archived, you will be able to see it and view its statistics from the time it ran, but it will not run and you will not be able to re-activate it.

To see archived campaigns, click the Filter dropdown and select Archived. Choose Yes to see archived campaigns.

To view reports click on the down arrow to the left of the campaign and select View Report.

How Do I Set Up Content in a Campaign?

Once logged in, click on “Campaigns & Bid By Domain” in the left menu.

Next, click the campaign name that you want to use to create the new ad.

Now click on the “New Ad” button at the top right which will bring you to the Campaign Content page.

 

The following location macros can be used in the url or title.

[Country]
[State]
[City]
[Postal_Code]

What Are My Options to Upload Content?

All users can upload content manually, and premium advertisers can use our RSS feed management feature.

Content in manually-managed campaigns is controlled through the Content.ad admin, including pausing, editing, or deleting content.

Content in RSS-managed campaigns is controlled entirely through the feed at the URL defined by the user.

For more information about which campaign management method is right for you, please contact support@content.ad.

How Many Pieces of Content Do You Approve Per Day?

We will review up to 50 pieces of content per day, per account.

This includes rejections. If you submit 100 ads and the first 50 are non-compliant and get rejected, then our review team will not be able to review the rest of your ads until the next business day.

Please refer to our content guidelines to avoid submitting non-compliant ads.

Once I’ve Added Content, How Long Does it Take for it to Be Approved?

Please allow 1-2 business days for your content to be reviewed by our team.

Until then, your content will appear under “Pending Approval” in the Campaign Content section.

Once your content has been reviewed, you will receive an email notification.  If the campaign is active and has funds, the content will start running in the Content.ad network once it is approved.

Why Does Content.ad Review Submitted Content?

Our team reviews and categorizes all content personally to ensure compliance with widely accepted standards.

Our in-house Review Team helps ensure that all content is presentable for our premium publishers and provides feedback on rejected ads.

Why Was My Content Considered Non-compliant?

When campaign content is deemed non-compliant, you will receive an email notification detailing why each piece of content could not run in Content.ad.

There are many possible reasons that content was considered non-compliant (see our guidelines here), but most reasons can be addressed with a simple change to the image, headline, or landing page.

Can I Edit Content After It’s Been Submitted? What if It’s Currently Active?

Yes, you can make changes to the image and headline at any time. However, the ad will need to be reviewed by our Review Team once more.

While the change to your ad is pending review, the previous version of the ad will continue to run. We suggest pausing ads that you make changes to if you do not want the original version of the ad to continue serving.

Please note, you cannot edit the campaign content link once it has been submitted, or if it’s currently active.

How Do I Pause or Un-pause Content?

Log into your account and go to the Campaigns & Bid By Domain section.

To pause an entire campaign, click on the green Active box next to the campaign you want to pause and select Paused.

To pause a single ad within a campaign, click on the campaign to view the content within. Then locate the ad you want to pause and click the green Active button in the Status column. Select Paused to pause the content.

 

To un-pause content at either the campaign or ad-level, click the gray Paused button next to the campaign or ad and select Active.

How Do I Archive Content?

You can archive your content by campaign or by individual ad.

To archive a campaign:

Log into your account and go to the Campaigns & Bid By Domain section.

Find the campaign you want to archive and click on the arrow next to the campaign. Then select Archive.

The process is the same when you want to archive an individual ad. You can find the ad in the campaign that contains it.

Click on the arrow next to the ad you want to archive and select Archive.

Once an ad is archived, you will be able to see it and view its statistics from the time it ran, but it will no longer run and you will not be able to re-activate it.

To see the archived ads, click the Archived dropdown and select Yes to see archived ads or campaigns.

To view reports click on the down arrow to the left of the ad and select View Report.

What if I Think Content.ad Is Linking to Plagiarized Content?

Discovering original content that you have created on someone else’s website — content which they have taken and posted without your permission — can be a very frustrating situation. However, Content.ad only approves the headlines and images that appear in our Content.ad widget. We have no control over the content people post on their individual websites.

That said, here are some actions you can take to protect your creative property.

  1. Contact the website owner or webmaster directly, and ask them to remove the content from their website. This information is usually found on a website’s “Contact Us” page, either in the header or footer of a website page.
  2. You can also choose to have your legal counsel contact the website owner or webmaster. Your legal counsel will be able to determine if this is a clear case of plagiarism or if it’s considered “fair use” and can be solved with a simple link back to your website. They may also suggest other legal courses of action you can take against the website.
  3. Here are some helpful articles about plagiarism that can educate you on the subject and possibly help you resolve the matter.

http://www.writing-world.com/rights/plagiarism.shtml

http://www.writeessentials.com/how-to-protect-your-marketing-copywriting-under-the-copyright-laws/

http://www.plagiarismtoday.com/stopping-internet-plagiarism/your-copyrights-online/3-copyright-myths/

There are also paid services like Copyscape (http://www.copyscape.com/) that can find if other websites have copied your work, and offer concrete steps in taking care of the situation.

How long do you recommend to test campaigns?

Campaigns are unique and each may require a different length of time in the system for our algorithm to learn from your campaigns and to gather enough data to measure success.  We suggest campaigns to remain active in the system for 2 to 4 weeks during testing.

Why is some of my content getting more traffic than others?

Content.ad tests all campaign content and our algorithm will continue to serve the top performing content, resulting in some content getting more traffic than others.  If you are looking to get more traffic to other content, we suggest creating new content and continue to test until you find new top performing content.  See our suggestions for creating high performing content.