Can I Export Report Data to Excel?

    Yes, you can export data to Excel.

    Once the report has run and you are ready to export the data, scroll down the page and you will see a “Export All To Excel” option.

    Simply click the icon and the report will be exported to Excel to view and save the file.

    Does Content.ad Send Email Notifications or Performance Reports for My Campaigns?

    Yes, Content.ad will send email notifications to let you know when content has been approved or rejected.

    You can also sign up for daily campaign performance reports. Go to the “General Info” section of your account and scroll down to the “Email Settings” area.

    Here you can add the email addresses where you want to receive the advertiser or publisher reports.

    How can I view campaign data by publisher ID?

    You can view campaign data by publisher domain ID.  When setting up your campaigns, use our domain id macro in your tracking links.  This will allow you to track performance through your analytics program.  For assistance, please see How can I pass variables through my campaign links?

    You can also request to receive a daily campaign performance report via email.  To receive this report, go to My Account and opt-in under Email Settings.

    How Do I View Reports for My Campaigns?

    You can view reports by individual campaign or for all campaigns.

    To view a report for an individual campaign, click on the “Campaigns & Bid By Domain” tab in the left rail in the “Advertising” section.

    Then locate the campaign you want to review. Click on the box arrow to the left of the campaign and select “View Report” to populate the report.

    To view all campaigns in one view, click on “Campaign Summary” in the “Reporting” section at the top left of the screen.

    You will see the “Campaigns Report” page default which shows data on all campaigns (you can also view individual campaign using the dropdown menu).

    Data is shown graphically at the top of the screen and allows you to adjust the Date Range as well as view data by Impressions, Clicks, CTR, Spend, eCPC, Conversions, and eCPA.

    Below the graph view, you will notice a linear data view, which allows you to filter your results by Day, Campaign and by Content.  You can sort any of the data points by clicking on the column headlines.

    Campaigns can also be sorted by Time (Day or Hour), Impressions, Clicks, CTR, Spend, eCPC or eCPA.

     

    How Do I View Report Data by Day, Campaign or Content?

    You can view different types of report data by clicking on the various field options around the report chart.

    The Date Range, Campaigns, and Ads field will affect what data the chart view displays. Make sure you hit “Apply” to see the specific data set.

    The Time Grouping, Group by, and +Columns fields will affect the linear data of the report.

    My Campaign CPC Does Not Match the Average CPC in Reporting. Why?

    The Average CPC may not match your Campaign CPC if you changed your Campaign CPC on the same day or if you have different CPCs for each device type.

    The Average CPC is calculated by dividing the Spend by the number of Clicks based on the date range you selected. So the Average CPC will be an aggregate of all Campaign CPC rates on the same day.

    Why Does My Tracking Platform Show More Charged Clicks Compared to What Content.ad Reports?

    You might notice a discrepancy between the number of charged clicks your tracking platform reports vs. what our reporting shows. This is primarily due to excluded clicks being reported by your reporting tracking platform, that we have not actually charged you for.

    We exclude clicks that your ad may receive from bot traffic, double clicks, clicks that came through after your campaign’s budget has been reached, or clicks that came from a country your campaign is not targeting.

    Please always refer to Content.ad’s reporting for the most accurate data regarding charged clicks.

    To receive daily automated reports for campaign performance and spend, please opt-in to the “Campaign Performance Report” and “Advertiser Clicks Report” in the “General Info” section of your account.

     

    To learn more about these reports, please click here.

    How to Make an RSS Feed With Unique urls

    If you have multiple ads with the same destination page (for example, if you’re testing headlines or images to the same article) you must make the url in each item in the RSS feed unique. Your RSS feed generator may offer a macro to add a unique parameter to each url.

    Example with Brax

    Add the following to the end of your url when you create your feed:

    ?utm_content={{AD_ID}}

    Here’s what it looks like in Brax:

    Brax Macro

    A unique parameter will be appended to each link in the feed.

    Example RSS Feed with Unique URLs

    <rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:media="http://search.yahoo.com/mrss/" version="2.0">
    <channel>
         <title>mygreatwebsite.com</title>
         <link>http://mygreatwebsite.com</link>
         <atom:link href="https://console.brax.io/feed/cg/9e5a0209-680b-400c-8528-af31c3c6482e/disneyland-rides/content-ad" rel="self" type="application/rss+xml"/>
         <description></description>
         <lastBuildDate>Thu, 26 Nov 2015 20:12:08 +0000</lastBuildDate> 
         <language>en-US</language> 
         <item> 
              <title>A Screaming Good Time!</title> 
              <link>http://mygreatwebsite.com/disneyland-rides/?utm_content=aab0014</link> 
              <pubDate>Thu, 26 Nov 2015 20:11:45 +0000</pubDate> 
              <media:content url="https://console.brax-cdn.com/creatives/dbd8fbb4-634e-46e8-a5f7-0b784ccf15af/4f941d12-c6cf-496f-84f4-5bba3a85115c.jpg"/> 
              <slash:comments>0</slash:comments> 
         </item> 
         <item> 
              <title>Anaheim Mountain Range</title> 
              <link>http://mygreatwebsite.com/disneyland-rides/?utm_content=aab0004</link> 
              <pubDate>Thu, 26 Nov 2015 20:11:45 +0000</pubDate> 
              <media:content url="https://console.brax-cdn.com/creatives/dbd8fbb4-634e-46e8-a5f7-0b784ccf15af/4f941d12-c6cf-496f-84f4-5bba3a85115c.jpg"/> 
              <slash:comments>0</slash:comments> 
         </item> 
         <item> 
    ...

    Check with your RSS feed generator for the correct syntax.

    Can I Receive Reports Via Email?

    Reports that you have opted-in to will be emailed in Excel format each day including information from the previous day.

    Publisher Reports

    The Widget Performance Report includes date, widget name, domain, impressions, clicks, ctr, internal clicks, sponsored clicks, eCPM, eCPC, eCPA and revenue.

    The Publisher Clicks Report includes date, domain id, domain name, widget id, widget name, device type, country, clientid, clientid2, revenue and clicks.

    Advertiser Reports

    The Campaign Performance Report includes date, campaign id, campaign name, ad headline, ad url, ad image, ad id, publisher domain id, ad clicks, conversions, cpc and spend.

    The Advertiser Clicks Report includes date, campaign name, ad id, ad headline, device type, country, content type, publisher domain id, spend, ad clicks, excluded clicks, conversions, eCPC and eCPA.

    Deposit Receipts provide verification of receipt of each deposit.