What is the Content.ad widget?

    The Content.ad widget is a content recommendation tool that can run on any website. It automatically analyses each piece of content on your site and then displays links to specific content in the widget.

    How does Content.ad improve visitor engagement?

    The Content.ad widget uses a proprietary algorithm that analyses the performance of each page of content on your site. It creates an engagement metric based on a number of proprietary engagement measures. In addition, Content.ad “learns” how each piece of your content is likely to appeal to individual readers and uses this to predict what they will like.

    Will it work on any site?

    Yes, Content.ad is designed to operate on any content site. WordPress users also have the option of installing a plug-in which will integrate the placement and set-up options into your WordPress Admin.

    How quickly does it start working?

    The Content.ad Widget will start to work immediately; however, part of the optimization process involves learning which of your content performs the best. A certain number of impressions must be served before the widget is able to fully optimize and display the most effective content.

    Can I setup more than one Content.ad widget for my site?

    Yes. You may want to test the location and/or layout of the widget on your pages to see which produces the best results for you. For example you may want to test how the widget performs below your content. vs. to the side of your content. In this case you will create two widgets and name then separately. Then you can track the performance of each separately in your reporting dashboard.

    How do I sign up?

    Simply complete the sign-up form, located here. You will then receive a confirmation email. Click the link in the email to complete your registration and set up your first Content.ad widget. If you do not receive the registration email, please check your spam folder, and be sure to white list our email address, “info (at) content (dot) ad”

    How can I control the internal content that appears in my widget?

    When you choose to show internal content in your widget, Content.ad automatically finds and displays links to stories on your site.  However, for various reasons you may want more control over what gets served. This can be achieved by adding a serve parameter or for even greater control you can use the Custom Sources feature in Content.ad.

    A custom source is a container for internal content you would like to serve in one or more widgets. You can add content to a custom source manually or using an RSS feed.  A single source can contain content from one or multiple domains.

    Setting up a custom source is simple:

    1. Under My Account -> Custom Sources, click New Source.
    2. Complete the form to specify what widget(s) will use the content from this source and how you will add content to the source.  If you choose to use an RSS feed, be sure it follows our RSS guidelines to ensure that your content is properly indexed.
    3. Add content to your campaign using your chosen method:
      • Manual: Click the “Content” icon, then “Add Content”.  Specify the URL and image for each page of content you wish to add to the source.
      • RSS: Feeds are scanned frequently throughout the day to obtain updated content.

    You can also create and/or assign a custom source when creating or editing a widget.  Custom source options appear under Internal Content Options.