The minimum CPC bid amounts are based on Device Type, Geo-Location and Type of Content.
Below are tables per Content Type illustrating the minimum CPC guidelines.
Advertisement – Landing pages that include any type of Order Form, Payment Page or email Signup functionality.
Sponsored Content or Advertorial – Article-based content that promotes a particular Product or Service and may include information and Pricing about a Specific Offer.
The content includes links directed to a landing page to Purchase a Product or Service.
The landing page may not include any type of Order Form, Payment Page or email Signup functionality.
Sponsored Content MUST be clearly labeled as “Advertisement,” “Advertorial,” or “Sponsored” at the TOP of the page.
For “free trial” or Continuity/Auto-Ship Offers, a link to the product’s Terms & Conditions MUST be visible and active to allow a Consumer to click and review PRIOR to submitting payment.
Non-commercial – Content about general interest topics of a non-commercial nature. This type of content does NOT contain links to Products, links to an Advertiser Landing Page, or contain paid promotion of any kind.
While the content itself can’t be commercial, other sources of revenue may appear outside the the main content, i.e. advertising in header, footer or right/left rails.