You might notice a discrepancy between the number of charged clicks your tracking platform reports vs. what our reporting shows. This is primarily due to excluded clicks being reported by your reporting tracking platform, that we have not actually charged you for.
We exclude clicks that your ad may receive from suspected poor quality traffic, double clicks, clicks that came through after your campaign's budget has been reached, or clicks that came from a country your campaign is not targeting.
Please always refer to Content.ad's reporting for the most accurate data regarding charged clicks.
To receive daily automated reports for campaign performance and spend, please opt-in to the Campaign Performance Report and Advertiser Clicks Report in the General Info section of your account.
To learn more about these reports, please click here.