The Content.ad widget generates revenue by displaying a variety of different kinds of offers. Some of these offers generate small payouts on a consistent basis, and others generate large payouts but are completed less often. 

As result, many publishers may notice that their revenue varies significantly on a daily basis, especially when placing a widget on a site for the first time.

Over time, Content.ad will learn which content the site’s audience engages with and optimize accordingly. For many of our publishers, we recommend analyzing widget performance on a weekly basis rather than daily in order to gain a more accurate perspective on how the widget is monetizing for them.

For more information on monetizing with Content.ad, see our category on earning revenue.

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