All sponsored content is screened internally to ensure that it is appropriate for general audiences. However, some publishers are more sensitive to the types of content they want on their website than others. offers you the ability to customize the type of sponsored content that will appear in your widget by Content Rating, the Brand-safe Filter, and by blocking Verticals by IAB category

NOTE: Limiting the types of ads that can appear in your widget can dramatically reduce its profitability.

The content rating allows you to be more granular in the types of content you want to exclude, enabling you to monetize your widgets at the maximum level possible.

Content rating loosely follows the same format used for movie ratings: G is the most conservative and R the least conservative.

A widget with a less conservative rating does not mean you will always see that type of content; it means that you are allowing that type of content to serve if it performs well for your site. See a general description of each rating below.

Content Rating

G: Absolutely no suggestive content of any kind, including images of people showing any amount of skin.

Examples of G Content

PG: No sex-related or sensual content. Tasteful imagery associated with topics such as swimwear and fitness may include skin.

Examples of PG Content

PG-13: Content includes sexual topics or non-explicit suggestive imagery. Includes terms and images that may be considered “sexy”.

Examples of PG-13 Content

R: All of our sponsored content can be shown here. Content may be sexual in nature. Ad content does NOT contain nudity, pornography or explicit sex. (Note: This option may not be compliant with Google AdSense or other ad network policies.)

Examples of R Content

Brand-Safe Filter

You may be more concerned with the presentation of the content rather than the rating or vertical. If an ad is sensational, flags that ad as not brand safe. Activating the brand-safe filter will ensure that these ads do not appear. Please contact support to have the brand-safe filter activated for you.

Examples of Brand Safe Content

 Examples of Non-Brand Safe Content


You may wish to remove specific ads and/or verticals from your widget. The following verticals can be blocked by following IAB categories:

  • Automotive

  • Books and Literature

  • Business and Finance

  • Careers

  • Education

  • Events and Attractions

  • Family and Relationships

  • Fine Art

  • Food and Drink

  • Healthy Living

  • Hobbies and Interests

  • Home and Garden

  • Medical Health

  • Movies

  • Music and Audio

  • News and Politics

  • Personal Finance

  • Pets

  • Pop Culture

  • Real Estate

  • Religion and Spirituality

  • Science

  • Shopping

  • Sports

  • Style and Fashion

  • Technology and Computing

  • Television

  • Travel

  • Video Gaming

  • Brand Safe ED

  • Death/Sickness

  • Drugs

  • ED

  • Eye Candy

  • Message Alert

  • Penny Stocks

  • Religion

  • Supplements

Please reach out to an account manager or contact to have any of these verticals or specific ads removed for you.

For more information about what guidelines we use when approving sponsored content, please visit: What Do You Consider When Approving Content?

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