Campaign performance can be affected by a number of factors, but following some simple guidelines can significantly impact your ability to reach your audience and increase your click-through-rate.
Be brief. Content belongs on your page, not in your headline. Headlines that only contain a few words often perform better than more elaborate ones. Headlines must be 60 characters or less.
Be informative. Try to phrase your headlines in a way that indicates to readers that your content is informative and interesting. You can phrase your headline as a question or as “how to” statements. Let the reader know that your content is informative and/or helpful.
Be honest. Honestly promoting your content ensures you reach your intended audience and increases conversion rates on your site.
Use Crisp, Clean photos. Photos of people or products are more engaging and perform better than graphics or diagrams.
Customize them. An image that looks great splashed across the top of your article might not be very clear as a smaller square image in a widget. Pick simple, sharp images that look great as small as 80 pixels wide.
Make them big! To reach the widest possible audience, use the largest images allowed (300×250 pixels). This ensures that your content is compatible with every available ad placement, including ones that draw the most attention to your content.