Below are a several approaches to scale your campaigns:

  • Increase your CPC – this is the single most important factor in boosting your campaign.
  • Increase your Click-Through-Rate by testing new images & headlines to increase performance.
  • Target more Countries if you are able to accept visitors from these countries.
  • Target more Device Types – i.e. Desktop, Mobile
  • Breakout your campaigns separately based on the below settings based on ROI and increase your CPCs for each separate campaign if you can:
    - Set up by URL
    - Set up by Device Type
    - Set up by Country
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