Below are a several approaches to scale your campaigns:
- Increase your CPC – this is the single most important factor in boosting your campaign.
- Increase your Click-Through-Rate by testing new images & headlines to increase performance.
- Target more Countries if you are able to accept visitors from these countries.
- Target more Device Types – i.e. Desktop, Mobile
- Breakout your campaigns separately based on the below settings based on ROI and increase your CPCs for each separate campaign if you can:
- Set up by URL
- Set up by Device Type
- Set up by Country