We recommend that you do a full round of optimizations every 7 days with check ups 1-3 times between this 7 day window.
When optimizing, we recommend checking performance over the previous 7, 14, 30, and 60 days. This will ensure that you do not increase bids on a domain that did well in the last 7 days, but has overall negative ROI over the past 14, 30, or 60 days. Looking at these various time frames will also allow you to see performance on slow spending domains that a 7 or 14 day lookback would not provide enough data on.
If a domain spends your CPA goal without converting, we recommend bidding down 10% and continuing to test the domain.
If a domain continues to spend and reaches 1.5% your CPA goal, we recommend decreasing your bid another 15%.
If a domain continues to spend and reaches twice your CPA goal, we recommend bidding down another 15%.
These actions will decrease volume on each domain as well as decrease your spend on each domain per click.
Once you are at break-even ROI or better we recommend bidding up on domains. If a domain is performing below your CPA goal, we recommend increasing your bid 10-15% of the current bid each week until reaching your CPA goal. This will maximize volume and ROI.
Once you have maxed out your volume and ROI, you should start adding new domains to your whitelist as well as applying bids to the new domains in the bid by domain section of your account. We recommend starting by adding 5 domains at a time. As your whitelist increases in size you can start adding 10 at a time, then 20, 30, 40, 50.