How To Set Up Rules In theoptimizer.io
Updated over a week ago
When working in theoptimizer.io, you will need a specific set of rules to compliment each network's unique algorithm.
Below, we outline the rules that work best for Content.ad. These rules compare data from 7, 14, 30, 60, and 90 day look backs to ensure that nothing is missed.
It is also important to note, that if you are adding an already active campaign to theoptimizer.io, you will want to manually upload all data at least 90 days back to ensure that the rules trigger properly.
*We still recommend manually monitoring you campaigns within the Content.ad UI to identify immediate risks and opportunities.
Blocking Group
Time Frame | Rules | X = ? | Action | Frequency |
90 Days | Spend >/= X & 0 Conversions | X = CPAx1.5 | Blocklist | Daily |
60 Days | Spend >/= X & 0 Conversions | X = CPAx1.5 | Blocklist | Daily |
30 Days | Spend >/= X & 0 Conversions | X = CPAx1.5 | Blocklist | Daily |
14 Days | Spend >/= X & 0 Conversions | X = CPAx3 | Blocklist | Daily |
7 Days | Spend >/= X & 0 Conversions | X = CPAx4 | Blocklist | Daily |
Bid Down Group
30 Days | (ROI </= -35%) & (Spend >/= (Traffic Source Spend = CPA*10%)) | Bid Down By 1.5% | Once Weekly |
14 Days | (ROI </= -35%) & (Spend >/= (Traffic Source Spend = CPA*10%)) | Bid Down By 6% | Once Weekly |
7 Days | (ROI </= -50%) & (Spend >/= (Traffic Source Spend = CPA*10%)) | Bid Down By 2.5% | Once Weekly |
Bid Up Group
30 Days | ROI >/= 50% & >/= 1 Conversion | Bid Up By 1.5% | Once Weekly |
14 Days | ROI >/= 50% & >/= 1 Conversion | Bid Up By 5% | Once Weekly |
7 Days | ROI >/= 60% & >/= 1 Conversion | Bid Up By 2.5% | Once Weekly |