When working in theoptimizer.io, you will need a specific set of rules to compliment each network's unique algorithm.

Below, we outline the rules that work best for Content.ad. These rules compare data from 7, 14, 30, 60, and 90 day look backs to ensure that nothing is missed.

It is also important to note, that if you are adding an already active campaign to theoptimizer.io, you will want to manually upload all data at least 90 days back to ensure that the rules trigger properly.

*We still recommend manually monitoring you campaigns within the Content.ad UI to identify immediate risks and opportunities.

Blocking Group

Time Frame

Rules

X = ?

Action

Frequency

90 Days

Spend >/= X & 0 Conversions

X = CPAx1.5

Blocklist

Daily

60 Days

Spend >/= X & 0 Conversions

X = CPAx1.5

Blocklist

Daily

30 Days

Spend >/= X & 0 Conversions

X = CPAx1.5

Blocklist

Daily

14 Days

Spend >/= X & 0 Conversions

X = CPAx3

Blocklist

Daily

7 Days

Spend >/= X & 0 Conversions

X = CPAx4

Blocklist

Daily

Bid Down Group

30 Days

(ROI </= -35%) & (Spend >/= (Traffic Source Spend = CPA*10%))

Bid Down By 1.5%

Once Weekly

14 Days

(ROI </= -35%) & (Spend >/= (Traffic Source Spend = CPA*10%))

Bid Down By 6%

Once Weekly

7 Days

(ROI </= -50%) & (Spend >/= (Traffic Source Spend = CPA*10%))

Bid Down By 2.5%

Once Weekly

Bid Up Group

30 Days

ROI >/= 50% & >/= 1 Conversion

Bid Up By 1.5%

Once Weekly

14 Days

ROI >/= 50% & >/= 1 Conversion

Bid Up By 5%

Once Weekly

7 Days

ROI >/= 60% & >/= 1 Conversion

Bid Up By 2.5%

Once Weekly

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