Native Video is a ‘native video ad unit’ that auto plays in a large video format whenever a user navigates to it. The video unit will deliver brand safe video ads ONLY when there is a video ad to be served.

Best Practices To Yield Highest CPMs

  • Make sure the video player is in view, above the fold
  • Ideal Player Sizes – Max width 650 pixels, 16×9 aspect ratio
    • placements greater than 450 pixels yield higher CPMs
  • Place In-feed or In-stream of content
  • Place the video tag in multiple locations on a page, including the right rail
  • Run the video tag on ALL traffic sources

Video Player Details

  • Player DefaultsSound Off, Auto Play
  • Ad Content – Brand Safe
  • Player Size – Max width 650 pixels, 16×9 aspect ratio
  • Fill Rate – 15-45+ % based on impression volume and traffic quality
    • The higher the impression volume, the fill rate % will be higher
    • The lower the impression volume, the fill rate % will be lower
  • Rev Share – Based on your current account rev share
  • Common Placements – within Article Content, Right Rail

Ads.txt Required

Once your domain(s) are approved, you will receive an ads.txt file and video tag by email. Video ads will be delivered programmatically ONLY after you have placed the ads.txt file at the root of your domain. For more information about ads.txt, click here

Video Tag Instructions: requires coding or development

  1. Upload the ads.txt file to your root domain
  2. Copy/paste the code in the video_tag.txt file to your site
  3. Change the “placement” for each video tag (example: “below the article” or “sidebar”, etc) 
    • placement = “ENTER_PLACEMENT_NAME_HERE” 

 NOTE:  If you want the video to appear anywhere other than next to tag, do the following:

  • Change the placement for each tag as above
  • Move the div to the location you want the video to appear

NOTE:  You can place the video tag in multiple locations on a page, but remember to enter the “placement” for each new placement.

 

 

 

If you have a support question or bug report, please contact our support team.