Not all sponsored content in our network monetizes the same way. In order to help publishers make the most money and to protect our advertisers, the Content.ad system is able to track transactions that take place after a visitor has clicked your widget and moved to the advertisers site. This means that while not every click will generate revenue, the payouts are much larger (as much as $100 depending on the offer) when a visitor transacts on the advertisers website.
Smaller sites may find these large, less frequent conversions lead to days where they make a lot of money and others with no payout at all. For these sites, our recommendation is to run Content.ad for a least a week and to just monetization based on a weekly average.