Why Does My Tracking Platform Show More Charged Clicks Compared to What Content.ad Reports?

You might notice a discrepancy between the number of charged clicks your tracking platform reports vs. what our reporting shows. This is primarily due to excluded clicks being reported by your reporting tracking platform, that we have not actually charged you for.

We exclude clicks that your ad may receive from bot traffic, double clicks, clicks that came through after your campaign’s budget has been reached, or clicks that came from a country your campaign is not targeting.

Please always refer to Content.ad’s reporting for the most accurate data regarding charged clicks.

To receive daily automated reports for campaign performance and spend, please opt-in to the “Campaign Performance Report” and “Advertiser Clicks Report” in the “General Info” section of your account.


To learn more about these reports, please click here.