Below are several approaches to scale your campaigns:
- Increase your CPC – this is the single most important factor in boosting your campaign.
- Increase your click-through-rate by testing new images & headlines to increase performance.
- Target more countries if you are able to accept visitors from these countries.
- Target more devices – i.e. desktop, tablet, mobile.
- Break out your campaigns separately based on the below settings based on ROI and increase your CPC’s for each separate CPC if you can:
- Set up by URL
- Set up by Device Type
- Set up by Country